In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

HBO got its start back in 1972 and made a groundbreaking move in 1975, becoming the American network to deliver its ...

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Warner Bros. Discovery (WBD) announced on Wednesday that it’s bringing the “HBO (WBD)” back to its streaming service Max, ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this ... leaning heavily on consumer data and insights. (Translation: Consumers never fully ...