New Balance isn’t just for dads. The brand has fully shed its "dad shoe" reputation, trading in normcore jokes for fashion ...

Discover New Balance's unique sneaker strategy: releasing the Made in USA 1300JP every five years. Learn how scarcity drives ...

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...

Joe Preston, who took the helm at Boston-based New Balance in 2018, has been leading the push to broaden the brand’s appeal to Gen Z and Millennial consumers. So far the strategy appears to be ...

“He has many stories to tell, but so few stories known,” said Ian Fitzpatrick, Global Senior Director for Performance Marketing with New Balance. All of those unknown stories are largely a ...