“Final Destination: Bloodlines” opened in 3,523 locations riding in on a wave of strong reviews (93% on Rotten Tomatoes) and viral marketing tactics, including a picture of logs on the back of trucks — a callback to one of the more infamous “Final Destination” death traps.

North American theaters saw a solid turnout this weekend, as Warner Bros.’ (NASDAQ:WBD) Final Destination: Bloodlines debuted atop the box office with a $51 million opening, leading the domestic market to a cumulative $101.

Final Destination Bloodlines,” the sixth installment in the long-running horror property in which people die in increasingly insane incidents, collected a bloody-good $51 million in its opening weekend.