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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...
Mac4Ever3 j
Devinez le nouveau nom très original de Max (qui s’appelait avant HBO Max)
Après deux ans de confusion autour du nom « Max », Warner Bros. Discovery rebaptise sa plateforme de streaming « HBO Max » ...
Bounding Into Comics5 h
Warner Bros. Discovery Is Reverting Max’s Name To HBO Max This Summer In A “Quality Over Quantity” Move
Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.
Programme Télévision via MSN2 j
La plateforme de streaming Max change (encore) de nom
Après avoir supprimé le préfixe "HBO" en 2023, la plateforme Max redeviendra HBO Max cet été. Un nouveau changement qui ...
Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
Max redevient HBO Max : un rétropédalage pour mieux reprendre de la vitesse
La plateforme, lancée en France l’an passé sous le nom Max, reprendra son appellation d’origine cet été. Une façon pour elle ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max' Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman' Movie
Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Max to be renamed HBO Max, fixing the name change nobody wanted
Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name ...