Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

Max is officially becoming HBO Max again this summer. Here’s why Warner Bros. Discovery reversed its decision.

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...