The new logo brings these three elements together into a unique, universal symbol capable of representing not just a football club, but an identity, a sense of belonging, a philosophy.

The Old Lady has a new set of clothes. Juventus, one of the world’s most famous and most successful football clubs – known in Italy as La Vecchia Signora – has launched a new logo and an ambitious ...

For 119 years, the Juventus logo had served Italy’s biggest club well. Indeed, with that crest on its iconic black-and-white zebra jerseys, Juve had won Serie A a record 32 times — including ...

New Juventus FC logo (Photo credit: Juventus / Twitter: @juventusfcen) Minimalism — noun — a style or technique (as in music, literature, or design) that is characterized by extreme spareness and ...

TURIN, Italy (AP) — Juventus' new logo is being criticized on social media. The stark badge featuring a J in white and black in the shape of a shield contrasts sharply with the old badge, an ...