What’s often missing for a successful product? The short answer: emotional content. I was at the Manufacturing Summit at 1 Bird Cage Walk a few years ago listening to the success stories of some of ...

This stage needs to take into account economic, but also functional and emotional factors. Traditionally, functional innovations were emphasized in new products.

Within a year of launching products and messaging to maximize emotional connection, a leading household cleaner turned market share losses into double-digit growth.

Most marketing data tells you what people are doing, but not why they’re doing it. That gap is exactly where modern marketers ...

Qudwa 2017, a global teachers forum, conducted a survey that uncovered key insights about the factors that will set teachers up for future success, as new technologies and hybrid teaching models ...