In the midst of Halloween and bonfire night fun, the guys over at Fireman Sam have launched Sam's Safety Month - a safety campaign which highlights how to stay safe during the celebrations. Bringing ...

LONDON: Character Options has been appointed British master toy partner for HIT Entertainment’s Fireman Sam in a multi-category licensing deal. Character Options will be launching new ranges for the ...

British toymaker Character Group, known for its Peppa Pig and Fireman Sam lines, is facing continued uncertainty in the US market after halting shipments of Chinese-made products due to tariff ...

UK toy firm Character Group said its trading in the US remains “uncertain” after pausing the shipment of Chinese-made products to the country over tariffs. It added that sales globally have also been ...