Now, Edith Whiskers’ “Home” has a combined 29 million listens on Spotify and YouTube. “The modern way we consume music is, ‘I love that song,’” Rosenthal said.

This is Edith Whiskers. Edith enjoys long hot baths, a spot of beekeeping and the occasional bike ride. She's also had millions of streams on Spotify and soundtracked hundreds of thousands of ...

After the face, a whole character evolved - there's a back story, an Instagram account and an entire covers album. All the while Edith's version of Home carried on racking up streams.