New Balance isn’t just for dads. The brand has fully shed its "dad shoe" reputation, trading in normcore jokes for fashion ...

Discover New Balance's unique sneaker strategy: releasing the Made in USA 1300JP every five years. Learn how scarcity drives ...

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...

Things are looking up for New Balance, particularly when it comes to increased sales. The company has reported a 23% increase in sales in 2023, equating to $6.5 billion USD. In a twist for New ...

Joe Preston, who took the helm at Boston-based New Balance in 2018, has been leading the push to broaden the brand’s appeal to Gen Z and Millennial consumers. So far the strategy appears to be ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity. Major League ...

Don't miss: Tourism Malaysia and Guardian tap on influencer marketing for domestic ... senior director of global brand strategy and operations at New Balance. “The space is not built to tell ...

“He has many stories to tell, but so few stories known,” said Ian Fitzpatrick, Global Senior Director for Performance Marketing with New Balance. All of those unknown stories are largely a ...