New Balance is turning its sights on soccer. The sports brand is partnering with Men in Blazers Media Network, or MIBMN, the ...

That’s how Andrew McGarty, New Balance’s director of sports marketing for global football ... 2019 that it took a major step into the NBA, partnering with Toronto Raptors’ Kawhi Leonard ...

Liverpool have announced the biggest kit supplier deal in their history, having signed a multi-year partnership with New Balance. The club will switch to current brand Warrior's parent company from ...

Earlier this week, New Balance Football announced the signing of Bundesliga Champion and German Cup Winner Jeremie Frimpong to the brand. The attacking right back served as a key member of the ...

On its future, the business added: “New Balance continues to invest in strategic sports categories such as running, football, tennis and basketball to promote the brand’s athletic range ...

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