Adverts for junk food which are shown alongside kids’ programmes like Peppa Pig on the internet are set to be banned under new guidelines.

Peppa Pig and other popular cartoon characters shouldn’t appear on ‘unhealthy’ food products, campaigners are urging.

Advertisements for junk food which are shown alongside children’s programmes like Peppa Pig on the internet are set to be banned under new guidelines.

Pressure is mounting on the UK government to prevent food brands such as Heinz from using popular cartoon characters from TV and film to market junk food to kids.

Paw Patrol and Peppa Pig have been named as the worst cartoon characters for marketing unhealthy food aimed at children in a new investigation.