Hasbro was able to grow affinity and attract new buyers to its Peppa Pig and Play-Doh products through ads on Amazon Prime Video, according to a case study published by the e-commerce giant. The toy ...

People all over the world have been left gobsmacked after discovering the original purpose of the children's modelling clay ...

Per Today I Found Out, the wallpaper cleaner product helped the company stay afloat for some time, however after World War II ...

Consumer Products announced a new, expanded collaboration between the PLAY-DOH brand and Disney to champion the ...

Over the campaign period, drive awareness and engagement of the Busy Chef’s Restaurant among parents through earned media, influencer marketing, and an experiential activation. Increase SOV of ...

Play-Doh is undoubtedly an enduring classic in the children’s toy world. So it may come as a surprise that it was not originally intended to be a toy. In fact, it was a housekeeping product of sorts ― ...

Whether it’s set up on the deck during a real BBQ or in the playroom on a rainy day, the Sizzlin’ Grill lets kids mirror what they see the grown-ups doing this time of year: flipping burgers, serving ...