Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real ...

A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.

Many search marketers are unknowingly paying a “Google Tax”—overspending on branded keywords even when there’s no competition ...

Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories ...

It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.

Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, ...

Advertisers must update API and script workflows by Sept. 3 to avoid campaign disruptions under new EU political ad rules.

Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact ...

What started as a personal challenge became a glimpse into how search is changing – and how you can stay ahead of it.

Visit geoptie.com/free-geo-audit today and discover exactly where your website stands in the GEO revolution. With detailed ...

Why we care. Bing Webmaster Tools provides super useful information for site owners, publishers and SEOs. By adding longer ...

Your SEO career depends on more than tool usage. Find out what it takes to become an AI-native SEO and lead the future of ...