Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real ...

Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories ...

Why the habits behind "How to Win Friends and Influence People" are essential for today’s AI-enabled marketers.

A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.

Many search marketers are unknowingly paying a “Google Tax”—overspending on branded keywords even when there’s no competition ...

It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.

Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, ...

The generative economy is emerging fast. SEOs who pivot to brand-first, AI-driven strategies will own the next decade of search.

Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact ...

Advertisers must update API and script workflows by Sept. 3 to avoid campaign disruptions under new EU political ad rules.

Advertisers targeting EU audiences must brace for sweeping new political ad limits and mandatory self-declaration – or risk ...

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX ...