John Oliver didn’t disappoint his corporate overlords Sunday night by addressing the recent HBO Max name reversal — the ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

TNT Sports U.K. was created by merging BT Sport with Warner Bros. Discovery’s Eurosport U.K. operations. The joint entity was ...

John Oliver has long roasted his own parent company for its business decisions, but after learning this week that Warner Bros ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...

Tonight, John Oliver mocked Warner Bros. Discovery’s umpteenth renaming of HBO Max by comparing it to Trump's 'Gulf of ...

Warner Bros. Discovery broke the news today at its Upfront presentation in New York, saying that the switch back to HBO Max ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...