Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner Bros Discovery has officially admitted what many in the industry suspected from the start: HBO still matters. Just two years after the company dropped the iconic name from its streaming service ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...