The launch of Pret’s first UK meal deal marks the latest step in the brand’s ongoing value push, following changes to its ...

The launch of Pret’s first UK meal deal marks the latest step in the brand’s ongoing value push, following changes to its ...

Vodafone and Three will each have their own assets as part of the campaign, which come together under the ‘Two networks are ...

In a bid to meet customers across different life stages, Monzo is relying on its tiered accounts to offer users the “instant ...

Bass’s Jenni Romaniuk, illustrates the impact of trying to integrate ‘meaning’ into the four stages of distinctive asset ...

Professor Jenni Romaniuk is a research professor of marketing and associate director (international) at the Ehrenberg-Bass ...

In just over a year, the proportion of advertisers reporting at least one live gen AI use case has more than quadrupled, ...

New research from ISBA reveals 58% of advertisers now have a generative AI policy in place.

When looking at the data split by gender, football dominates for men, with WWE (up 2.9) and Formula One (2.8) the only other ...

It’s a move the group says will bring its “most trusted brand” to the forefront as it looks to create a “consistent brand ...

In a world rushing toward bot-to-bot commerce, shopping lists illustrate why human connection remains the ultimate ...

In her new role as marketing director for fashion, home and beauty, Sharry Cramond is betting big on social, virality, ...