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One said: “Design is everything. The best logos contain subliminal messages – often in the 'negative space' – that reinforce the brand's guiding mission. FedEx. Moving things forward.
Sharing the logo on X, formerly known as Twitter, one person wrote: “While sitting in traffic today, my daughter said she thought it was cool that the FedEx logo had an arrow in it.
The logo now features larger FedEx lettering and different positioning to give a more modern look. FedEx (NYSE: FDX) shared photos of the new aircraft livery at FreightWaves’ request.