Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Tonight, John Oliver mocked Warner Bros. Discovery’s umpteenth renaming of HBO Max by comparing it to Trump's 'Gulf of ...

John Oliver has long roasted his own parent company for its business decisions, but after learning this week that Warner Bros ...

A couple of years ago, Warner Bros. Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the ...

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and ...

At the Warner Bros. Discovery Upfront presentation in New York, it was announced that Max, the company’s premier streaming ...

Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO Max.

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...