It's not us, it's you. But while these rare catastrophes grab the headlines, most brands update their identities with barely ...

Do old favorites like Sex and the City or new favorites like The Penguin drive more streaming retention? Parrot Analytics ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Following HBO Max, the 16th Street Mall is also getting an inexplicable rebrand. - A potential move by Congress could thin ...

Pennywise the Dancing Clown is once again terrorizing the kids of Derry, Maine. HBO on Tuesday released a trailer for its IT prequel series Welcome to Derry, showcasing the return of Bill Skarsgård’s ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

The Erie SeaWolves were chosen overnight for a complete rebrand, selected from a list of 47 minor league baseball teams ...

The Buffalo Bisons were one of 47 teams who responded to “Last Week Tonight” host John Oliver’s recent pitch to rebrand a ...

Taran Armstrong ( @armstrongtaran) and Grace Leeder ( @hifromgrace) are The Tastemakers! Every week, Grace and Taran tell you about what’s on TV, which shows are worth watching, and which shows are ...