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Warner Bros. Discovery Credit Rating Cut to Junk Bond Status on Linear TV’s Decline
The ratings firm marked WBD down to BB+ on overall cable TV weakness as the Hollywood studio pivots to the streaming space.
What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
Marketing-Interactive4d
Max who? HBO social teams steal the show in rebrand mess
Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...
Creative Review5d
When to rebrand a rebrand?
As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its ...
Observer5d
Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...
The only certainty around Trump's tariffs for consumers and retailers is more uncertainty
In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...
C21Media6d
Warner Bros Discovery changes streamer Max back to HBO Max, pledges focus on quality over quantity
The name change, unveiled as part of its Upfront presentation in New York on Wednesday, comes as WBD shifts from prioritising ...
CoinDesk6d
State of Crypto: Consensus Toronto 2025 Reg Highlights
Senate's New Stablecoin Draft Doesn't Target Trump's Crypto, Tweaks Big-Tech Approach: The U.S. Senate has new legislative ...