Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

In a surprising twist in the streaming wars, Warner Bros. Discovery has announced that it will drop the name 'Max' and return ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

The perfect case in point has been provided today by the return of the HBO Max brand, if you ever noticed it actually leave.A ...

Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer ...

Discovery has announced that it will rebrand its Max streaming service ... attributes to "re-focusing the strategy on the programming that is working best, like HBO, recent box-office movies ...

Do rebrand rebrands rescue or risk reputation ... It may undermine investor confidence in long-term strategy. Cleverly, HBO Max launched memes on its own backpedaling. A well-executed reversal ...

The change from HBO Max to Max was made in 2023 as part of a strategy by executives at Warner Bros Discovery (WBD) to grow ...