Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

The name change, unveiled as part of its Upfront presentation in New York on Wednesday, comes as WBD shifts from prioritising ...

Do old favorites like Sex and the City or new favorites like The Penguin drive more streaming retention? Parrot Analytics ...

John Oliver's main story on Sunday's 'Last Week Tonight' was about Donald Trump's attack on the media, more specifically news ...

See Uncommon’s beautifully backward spot for online grocer Ocado and Centraal Beheer’s first work from TBWA\Neboko.

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...