Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Discovery has announced that it will rebrand its Max streaming service ... attributes to "re-focusing the strategy on the programming that is working best, like HBO, recent box-office movies ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

The perfect case in point has been provided today by the return of the HBO Max brand, if you ever noticed it actually leave.

The change from HBO Max to Max was made in 2023 as part of a strategy by executives at Warner Bros Discovery (WBD) to grow ...

However, on May 23rd, 2023, the company rebranded the service simply as "Max," moving away from the HBO name to broaden its appeal and incorporate Discovery's diverse programming, [3] as Variety ...