本特集では、Strategy Partners（東京・港 ... ロイヤル顧客が継続的にニューバランスを指名する、ブランドの強さの秘訣をデータとニューバランスのマーケティング担当者への取材で検証する。 特集第1回では、「NPI（ネクスト・パーチェス・インテンション ...

Strategy Partners 代表取締役社長 兼 Wisdom Evolution Company 代表取締役社長 西口さんが実施した「次に買いたいスニーカーブランド調査」で1位となったのは、「ニューバランス ... が著名マーケターの西口一希さんに、マーケティングに関する疑問を次々とぶつける ...

Discover New Balance's unique sneaker strategy: releasing the Made in USA 1300JP every five years. Learn how scarcity drives ...

Things are looking up for New Balance, particularly when it comes to increased sales. The company has reported a 23% increase in sales in 2023, equating to $6.5 billion USD. In a twist for New ...

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Last August, the fitness-tracking app partnered with marketing platform Kiip in an effort to monetize its loyal base of users in a way that coincides with its mission to promote healthy living (see ...

For New Balance, the solution to a complex question was fairly simple — if risky — according to executives speaking at the IAB's NextGen Marketing Conference in New York last week. The 113-year-old ...

“When you look at our industry, scarcity is a common strategy,” says Jeff McAdams, New Balance’s vice president of global marketing. “In this case, it looks like a limited product laun ...

Former European marketing director Jean-Gilles Blum left the company in May without a job to go to. New Balance’s UK marketing strategy has been driven by the European marketing team for the past year ...

She joined New Balance in 2014 as a marketing assistant and her role was to provide support to the national ... this opportunity and we truly believe that she will be of great value in executing our ...