Discover New Balance's unique sneaker strategy: releasing the Made in USA 1300JP every five years. Learn how scarcity drives ...

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...

Joe Preston, who took the helm at Boston-based New Balance in 2018, has been leading the push to broaden the brand’s appeal to Gen Z and Millennial consumers. So far the strategy appears to be ...

New Balance President & CEO Joe Preston discussed "what makes New Balance unique and its growth strategies for the future" in a Q&A with Jean Palmieri of WOMEN'S WEAR DAILY. An excerpt of the Q&A is ...

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...

Things are looking up for New Balance, particularly when it comes to increased sales. The company has reported a 23% increase in sales in 2023, equating to $6.5 billion USD. In a twist for New ...

Yahoo Finance got a rare look at New Balance's operation, from research all the way through to manufacturing, to see how Preston’s strategy of ... and the latest market action, Monday through ...

new products and supporting marketing stories. New Balance asked the agency to reimagine its flagship sales platform for a new generation of trade buyers, moving from a “single moment in time ...

brands can opt for traditional marketing tactics and earn connections with their customers, rather than merely facilitating transactions. We exemplified this approach at New Balance, recently with ...

Don't miss: Tourism Malaysia and Guardian tap on influencer marketing for domestic ... senior director of global brand strategy and operations at New Balance. “The space is not built to tell ...

MARKETING-INTERACTIVE has reached out to New Balance Indonesia for more information. New Balance has been active in its campaigns in recent weeks and recently launched a collection with luggage ...