Things are looking up for New Balance, particularly when it comes to increased sales. The company has reported a 23% increase in sales in 2023, equating to $6.5 billion USD. In a twist for New ...

Joe Preston, who took the helm at Boston-based New Balance in 2018, has been leading the push to broaden the brand’s appeal to Gen Z and Millennial consumers. So far the strategy appears to be ...

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...

Yahoo Finance got a rare look at New Balance's operation, from research all the way through to manufacturing, to see how Preston’s strategy of combining innovative technology, materials ...

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...

The way marketing strategy is created ... of insight that can now be brought to strategy creation. And then look at the ability to develop new products, power new experiences, and personalize ...

That discovery element is a massive part of our strategy.” Complementing that — and in stark contrast to many of New Balance’s more corporate competitors — is the level of creative ...

“When you look at our industry, scarcity is a common strategy,” says Jeff McAdams, New Balance’s vice president of global marketing. “In this case, it looks like a limited product laun ...

Don't miss: Tourism Malaysia and Guardian tap on influencer marketing for domestic ... senior director of global brand strategy and operations at New Balance. “The space is not built to tell ...