Former European marketing director Jean-Gilles Blum left the company in May without a job to go to. New Balance’s UK marketing strategy has been driven by the European marketing team for the past year ...

Joe Preston, who took the helm at Boston-based New Balance in 2018, has been leading the push to broaden the brand’s appeal to Gen Z and Millennial consumers. So far the strategy appears to be ...

Last August, the fitness-tracking app partnered with marketing platform Kiip in an effort to monetize its loyal base of users in a way that coincides with its mission to promote healthy living (see ...

Yahoo Finance got a rare look at New Balance's operation, from research all the way through to manufacturing, to see how Preston’s strategy of ... and the latest market action, Monday through ...

“When you look at our industry, scarcity is a common strategy,” says Jeff McAdams, New Balance’s vice president of global marketing. “In this case, it looks like a limited product laun ...