Former European marketing director Jean-Gilles Blum left the company in May without a job to go to. New Balance’s UK marketing strategy has been driven by the European marketing team for the past year ...

The trainers will be sold from October and are based on previous New Balance designs, all featuring original “retro” styling. The limited edition release fits into the brand’s marketing strategy, ...

Last August, the fitness-tracking app partnered with marketing platform Kiip in an effort to monetize its loyal base of users in a way that coincides with its mission to promote healthy living (see ...

New Balance debuted a new YouTube docuseries called ... a video series profiling athletes and other ambassadors, and was part of a strategy to boost the brand's multiyear marketing partnership with ...

Joe Preston, who took the helm at Boston-based New Balance in 2018, has been leading the push to broaden the brand’s appeal to Gen Z and Millennial consumers. So far the strategy appears to be ...

Yahoo Finance got a rare look at New Balance's operation, from research all the way through to manufacturing, to see how Preston’s strategy of ... and the latest market action, Monday through ...

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...

Things are looking up for New Balance, particularly when it comes to increased sales. The company has reported a 23% increase in sales in 2023, equating to $6.5 billion USD. In a twist for New ...

New Balance President & CEO Joe Preston discussed "what makes New Balance unique and its growth strategies for the future" in a Q&A with Jean Palmieri of WOMEN'S WEAR DAILY. An excerpt of the Q&A is ...

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...