(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...

Joe Preston, who took the helm at Boston-based New Balance in 2018, has been leading the push to broaden the brand’s appeal to Gen Z and Millennial consumers. So far the strategy appears to be ...

“When you look at our industry, scarcity is a common strategy,” says Jeff McAdams, New Balance’s vice president of global marketing. “In this case, it looks like a limited product laun ...

That discovery element is a massive part of our strategy.” Complementing that — and in stark contrast to many of New Balance’s more corporate competitors — is the level of creative ...

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...

Yahoo Finance got a rare look at New Balance's operation, from research all the way through to manufacturing, to see how Preston’s strategy of combining innovative technology, materials ...