Former European marketing director Jean-Gilles Blum left the company in May without a job to go to. New Balance’s UK marketing strategy has been driven by the European marketing team for the past year ...

The trainers will be sold from October and are based on previous New Balance designs, all featuring original “retro” styling. The limited edition release fits into the brand’s marketing strategy, ...

Last August, the fitness-tracking app partnered with marketing platform Kiip in an effort to monetize its loyal base of users in a way that coincides with its mission to promote healthy living (see ...

Joe Preston, who took the helm at Boston-based New Balance in 2018, has been leading the push to broaden the brand’s appeal to Gen Z and Millennial consumers. So far the strategy appears to be ...

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...

Yahoo Finance got a rare look at New Balance's operation, from research all the way through to manufacturing, to see how Preston’s strategy of ... and the latest market action, Monday through ...

Things are looking up for New Balance, particularly when it comes to increased sales. The company has reported a 23% increase in sales in 2023, equating to $6.5 billion USD. In a twist for New ...

New Balance debuted a new YouTube docuseries called ... a video series profiling athletes and other ambassadors, and was part of a strategy to boost the brand's multiyear marketing partnership with ...

“When you look at our industry, scarcity is a common strategy,” says Jeff McAdams, New Balance’s vice president of global marketing. “In this case, it looks like a limited product laun ...

Don't miss: Tourism Malaysia and Guardian tap on influencer marketing for domestic ... senior director of global brand strategy and operations at New Balance. “The space is not built to tell ...