The US American brand New Balance presents itself with a new global brand identity. The slogan for this is "Fearlessly Independent Since 1906". The launch is accompanied by the marketing campaign ...

Things are looking up for New Balance, particularly when it comes to increased sales. The company has reported a 23% increase in sales in 2023, equating to $6.5 billion USD. In a twist for New ...

Former European marketing director Jean-Gilles Blum left the company in May without a job to go to. New Balance’s UK marketing strategy has been driven by the European marketing team for the past year ...

“When you look at our industry, scarcity is a common strategy,” says Jeff McAdams, New Balance’s vice president of global marketing. “In this case, it looks like a limited product laun ...

The trainers will be sold from October and are based on previous New Balance designs, all featuring original “retro” styling. The limited edition release fits into the brand’s marketing strategy, ...

Here’s how one disaster forced an entire company to rethink its research and marketing processes. X-90 sneaker / Maksim Larin / Unsplash The New Balance X90 shoe is a product that defines the ca ...

She joined New Balance in 2014 as a marketing assistant and her role was to provide support ... that she will be of great value in executing our commercial plans and brand strategy,” concludes Bowen.

Last August, the fitness-tracking app partnered with marketing platform Kiip in an effort to monetize its loyal base of users in a way that coincides with its mission to promote healthy living (see ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity. Major League ...

Combining apps with a brick-and-mortar setting — a "brick and mobile" marketing strategy — is a big theme for athletic brands like New Balance. Nike this month opened a SNKRS pop-up store in Atlanta ...