Here are some HBO shows that you probably forgot existed. With comedies, dramas, and hidden gems that can't really be ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

HBO’s multimillion-dollar gamble on David Benioff’s Game of Thrones overcame rookie missteps to become a record-breaking ...

Ghanaian professional female dancer Endurance Dzigbordi Dedzo has made her debut movie role in the award-winning movie ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

The Erie SeaWolves were chosen overnight for a complete rebrand, selected from a list of 47 minor league baseball teams ...

While Bella Ramsey's portrayal of Ellie on The Last of Us is receiving worldwide praise, some purists are still stuck on the ...

Episode 6 introduces new scenes between Joel and Ellie to tell a gentler story than the game — recalling the first season’s ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...