HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

“What people want from us in a world where they’ve got Netflix and Amazon [Prime Video] are those things that differentiate us,” Casey Bloys, chairman and CEO of HBO and Max ...

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

Netflix co-CEO Ted Sarandos gave a thumbs-up to Warner Bros. Discovery's return to HBO Max branding. Sarandos said Netflix has a branding advantage in lacking legacy TV ties. He previously ...

With this change, Warner Bros. Discovery wants to show customers that it can "drive the service forward and amplify uniqueness" from what it can offer on its streaming experiences, with HBO Max taking ...

Final Destination Bloodlines opens in theaters this weekend, marking the sixth film in the horror movie franchise. We can’t ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.