Nuacht

What about the mind behind the metrics? A slightly sceptical view on the IAB/MRC attention guidelines
The just-released IAB and MRC’s proposed Attention Measurement Guidelines (May 2025) aim to bring consistency to an ...
EnergyAustralia settles 'greenwashing' court case
EnergyAustralia has reached an out-of-court settlement following claims it “greenwashed” more than 400,000 customers. Parents ...
The Pistol appoints its first head of owned channels
The Pistol, a full-service digital marketing agency, has appointed Tudor Stefanescu head of owned channels. In the newly ...
Are Media's new head of sales, Victoria
Women’s lifestyle publisher Are Media has appointed Nisar Malik head of sales, Victoria. Malik, reporting to the director of ...
Taboola promotes Shivani Pant in APAC expansion
Shivani Pant has been appointed Taboola's regional publisher director for APAC Pant has 15 years’ experience in digital media ...
Accent’s build a tradie via Scooter
Accent has launched a buildable tradie gift with purchase campaign ‘Assemble the Squad’ via creative agency Scooter. This ...
SEEK finds the best job match via Droga5
Australians can find their best job match using AI-powered search in SEEK’s new brand campaign via creative agency Droga5 ANZ ...
What is news?
“The definition of what is news is blurring. … News is a combination of what you need to know and what you want to know and ...
The closely guarded pitch prophet's 78-page game day bible
Back to the Game Day Playbook. It’s 78 pages long and something of a bible. It’s about being organised, do as much as ...
Allianz's brand promise ‘Care you can count on’ via Howatson+Company
Allianz Australia has unveiled its new brand positioning, centred around ’Care You Can Count On’. This brand promise expresses Allianz’s unwavering commitment to providing Australians with clarity, ...
TWO WEEKS TO GO: AdNews Emerging Leaders entries due
The AdNews Emerging Leaders Awards are heating up with entries due in just two weeks on May 30, 2025.