As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly ...

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations ...

OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper ...

In APAC (excluding Japan), organic revenue declined 4.6%. Net Revenue stood at ¥23.1 billion, down from ¥24.2 billion in Q1 ...

WPP is to move creative agency Grey into Ogilvy Group as part of a shake-up, Campaign has learned. Under the new structure, ...

EXCLUSIVE: Sadlier's role expands within Publicis, and her leadership is bolstered with five key hires, including creative ...

The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will ...

Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and ...

As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate ...

Stagwell reported $564 million in Q1 2025 net revenue, a 6% organic net revenue increase compared to the year earlier.

As the industry gears up for Cannes Lions, Paul Mottram urges brands across Asia to listen closely to consumer voices and ...