Factor Communications, writes about how brand awareness has evolved from traditional billboards to algorithmic precision ...

The Indian Digital Media Industry Foundation (IDMIF), a subsidiary of the Indian Broadcasting & Digital Foundation (IBDF), ...

The investigation has been launched in the wake of a 2024 complaint filed by the Alliance of Digital India Foundation ...

According to the company, marketing investments were directed towards enhancing brand equity through platforms Nykaaland and ...

Paramount Global reported $6.85 billion in revenue for Q2 2025, a marginal 1 percent increase from the same period last year.

Chander Mohan Sethi is remembered for his strong leadership and role in building some of India’s most well-known consumer ...

Today's brands are renouncing logic in favour of virality, whether it's an audio brand teaming up with a ramen shop to fast ...

The verdict has done more than just serve as a legal precedent; it has shone a focused light on a common industry practice ...

Mindshare Fulcrum, the media agency under WPP Media (formerly known as GroupM), has appointed Kosal Malladi as its new ...

Speaking to e4m, Siddharth Merrotra, Head of Business Development at Krafton India, offered a deep dive into the company’s ...

Brands are shifting from prioritising frequency to focusing on relevance, listening closely to audience and showing up only ...

As per reports, former Siri executive Robby Walker is leading Apple’s ‘Answers, Knowledge and Information’ team ...