Oh!Media won the tender for Sydney Metro's out of home advertising partner across the Sydney Metro City and Southwest network.

Jack Link’s, a leading American meat snack brand best known for its jerky, announces a new global partnership with YouTube sensation MrBeast.

DDB Group Sydney has appointed Caroline Gilroy, the former design director at Howatson + Company, as its new head of design.

From being squeezed into the tail end of an above-the-line shoot to replacing the shoot itself, content marketing has come a ...

Michelle Lomas has joined independent creative agency Emotive and will head the company’s newly created partnerships division.

Michelle Lomas has joined independent creative agency Emotive and will head the company’s newly created partnerships division. Emotive’s partnerships will include unexpected media tie-ins, brand ...

Not long ago, influencers were considered the jewel in the crown of hospitality marketing. The global market for influencers more than tripled from 2019 Paul Hadida from SevenRooms talks about the ...

The rapid adoption of AI has quickly become yesterday’s news. Yet, we remain at the very edge of its capabilities. In recent months, the internet has been abuzz with debate around the ethical ...

The rapid adoption of AI has quickly become yesterday's news. Yet, we remain at the very edge of its capabilities. In recent months, the internet has been Conversational AI and AI agents for improving ...

Everyone loves a good hack. Admit it, you know you do. But some love a good hack more than most: us marketers. Our constant pursuit of eyeballs, engagement and that all-important ROI for our clients ...

World Rugby has reached an exclusive broadcast deal with Nine Entertainment to air all major competitions in Australia ...

‘How do I optimise content to increase engagement or sales?’ – or variations of this question – is arguably one of the most searched for in the age of AI. For marketers and business owners ...