Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

We’re not quite there yet, but it sure feels imminent.

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys ...

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...