From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.

The theme park rivalry between media giants Universal and Disney is heating up again with the opening of the new Epic ...

Netflix held its third Upfront as it continues to drive gains in ad revenues. Announcing a slew of new and returning series, ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

Streaming and network giants like Amazon, Disney, and NBCUniversal gathered in New York this week to make their best pitches ...

Former Miss Florida and ESPN reporter Laura Rutledge stole the spotlight at the 2025 Disney Upfront, showing up in a bold ...

From Netflix and YouTube to NBC and Disney, the NBA and NFL and dominated the pitches to advertisers, with entertainment ...

When 9-1-1 brought Eddie back to Los Angeles — and under the same roof as Buck, no less! — it almost seemed too good to be ...

Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026 Upfronts/Newfronts.

It wasn’t the entire cast so much as the three of them with other Disney projects to hype. Ayo Edebiri voiced “Envy” in ...

Disney (DIS) put on a star-studded show at its 2025 Upfront presentation in New York on Tuesday. The event showcased company ...

The following contains that spoiler from The Rookie‘s Season 7 finale, now streaming on Hulu. A small, friendly fight broke ...