It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

Do old favorites like Sex and the City or new favorites like The Penguin drive more streaming retention? Parrot Analytics ...

HBO Max is now Max, but don’t fret — the movies you loved to watch on HBO Max all survived the transition. The new streaming service combines what was on HBO Max and Discovery+ into one giant ...

And the stakes? Sky-high. You're not just modifying a logo; you're redefining your brand's soul in the marketplace. What about rebranding? That's the holy trinity of three factors: bold vision, swift ...

On July 31, 2023, the news of Reubens' death came as a shock to documentary filmmaker Matt Wolf, who had spent a year trying ...

It wasn't until Dropbox Creative Director Aaron Robbs saw the need to align the brand with how people were actually using it that a rebranding project finally kicked off. Dropbox had historically ...

The rebranding, which includes the WTA’s first logo redesign in 10 years, coincides with the announcement of a simplified numerical naming system for WTA tournaments. The WTA was founded in 1973 when ...