It's not us, it's you. But while these rare catastrophes grab the headlines, most brands update their identities with barely ...

Do old favorites like Sex and the City or new favorites like The Penguin drive more streaming retention? Parrot Analytics ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

See Uncommon’s beautifully backward spot for online grocer Ocado and Centraal Beheer’s first work from TBWA\Neboko.

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

It's not TV, it's HBO. No, sorry, it's HBO Go. And also HBO Now. But now it's HBO Max, except wait, now it's not HBO at all?

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Following HBO Max, the 16th Street Mall is also getting an inexplicable rebrand. - A potential move by Congress could thin ...

John Oliver has announced that he and the team behind Last Week Tonight with John Oliver will rename and rebrand a Minor ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Anywhere but Derry.” We’re getting the first look at footage from IT: Welcome to Derry (fka Welcome to Derry), HBO Max’s IT ...