Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

Peacemaker Season 2 premieres on HBO Max on August 21, directed by James Gunn. Gunn promotes the Peacemaker Season 2 amid Max ...

During its Upfronts presentation, Warner Bros. Discovery announced that Max will be rebranded HBO Max. "HBO Max"? Sounds ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Warner Bros. Discovery (WBD) unveiled it will be rebranding its streamer Max back to HBO Max this summer.

John Oliver gives ‘hot take’ on HBO Max's constant rebranding, compares it to Trump's Gulf of Mexico name changeSource Last ...