Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its ...

The name change, unveiled as part of its Upfront presentation in New York on Wednesday, comes as WBD shifts from prioritising ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...

The ratings firm marked WBD down to BB+ on overall cable TV weakness as the Hollywood studio pivots to the streaming space.

Senate's New Stablecoin Draft Doesn't Target Trump's Crypto, Tweaks Big-Tech Approach: The U.S. Senate has new legislative ...

Darth Vader’s appearance in ‘Fortnite’ has proved controversial, as the ‘Star Wars’ villain is powered by generative AI, ...