HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to ...

The original decision to rebrand HBO Max as “Max” came after the 2022 merger between then-HBO parent WarnerMedia and ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement ... leaning heavily on consumer data and insights – to best position itself for success ...

This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ... leaning heavily on consumer data and insights — to best position itself for ...

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this ... leaning heavily on consumer data and insights. (Translation: Consumers never fully ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

“Max” will be renamed “HBO Max,” the company’s executives said during its UpFronts presentation to advertisers this week, ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Discovery has announced that Max, the company’s premier streaming platform, will be rebranded HBO Max this summer ... heavily on consumer data and insights – to best position itself for ...