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HBO Max rebrand reveals a marketing playbook for disruptive strategy
Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...
HBO Maxes Out: The Risks of Corporate Rebrands
Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...
The HBO Max Rebrand Is About So Much More Than a Logo
Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...
What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
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Max who? HBO social teams steal the show in rebrand mess
Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...
Warner Bros.’ David Zaslav Tried to Rebrand HBO. It Didn’t Work.
Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.
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Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...
The only certainty around Trump's tariffs for consumers and retailers is more uncertainty
In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...
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Warner Bros Discovery changes streamer Max back to HBO Max, pledges focus on quality over quantity
The name change, unveiled as part of its Upfront presentation in New York on Wednesday, comes as WBD shifts from prioritising ...