Discover New Balance's unique sneaker strategy: releasing the Made in USA 1300JP every five years. Learn how scarcity drives ...

Last August, the fitness-tracking app partnered with marketing platform Kiip in an effort to monetize its loyal base of users in a way that coincides with its mission to promote healthy living (see ...

The trainers will be sold from October and are based on previous New Balance designs, all featuring original “retro” styling. The limited edition release fits into the brand’s marketing strategy, ...

Former European marketing director Jean-Gilles Blum left the company in May without a job to go to. New Balance’s UK marketing strategy has been driven by the European marketing team for the past year ...

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...

said Michael Marcus, head of accounts and strategy at Jebbit ... they were able to do exactly that and the results supported our decision.? New Balance teamed up with post-click marketing platform ...

Joe Preston, who took the helm at Boston-based New Balance in 2018, has been leading the push to broaden the brand’s appeal to Gen Z and Millennial consumers. So far the strategy appears to be ...

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...

Yahoo Finance got a rare look at New Balance's operation, from research all the way through to manufacturing, to see how Preston’s strategy of ... and the latest market action, Monday through ...

new products and supporting marketing stories. New Balance asked the agency to reimagine its flagship sales platform for a new generation of trade buyers, moving from a “single moment in time ...

MARKETING-INTERACTIVE has reached out to New Balance Indonesia for more information. New Balance has been active in its campaigns in recent weeks and recently launched a collection with luggage ...