Discover New Balance's unique sneaker strategy: releasing the Made in USA 1300JP every five years. Learn how scarcity drives demand and premium pricing.

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...

Joe Preston, who took the helm at Boston-based New Balance in 2018, has been leading the push to broaden the brand’s appeal to Gen Z and Millennial consumers. So far the strategy appears to be ...

Yahoo Finance got a rare look at New Balance's operation, from research all the way through to manufacturing, to see how Preston’s strategy of ... and the latest market action, Monday through ...

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...

Don't miss: Tourism Malaysia and Guardian tap on influencer marketing for domestic ... senior director of global brand strategy and operations at New Balance. “The space is not built to tell ...

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

Given New Balance’s position in the market, the campaign has also been designed to maintain that level of curiosity down from first engagement to purchase. Suri Patel, client partner at Mediahub ...

MARKETING-INTERACTIVE has reached out to New Balance Indonesia for more information. New Balance has been active in its campaigns in recent weeks and recently launched a collection with luggage ...