Discover New Balance's unique sneaker strategy: releasing the Made in USA 1300JP every five years. Learn how scarcity drives ...

Things are looking up for New Balance, particularly when it comes to increased sales. The company has reported a 23% increase in sales in 2023, equating to $6.5 billion USD. In a twist for New ...

The brand’s new marketing campaign is called ... about figuring out its fashion identity. For New Balance, this new branding strategy seems to be about leaning into its status as the brand ...

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...

Joe Preston, who took the helm at Boston-based New Balance in 2018, has been leading the push to broaden the brand’s appeal to Gen Z and Millennial consumers. So far the strategy appears to be ...

(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion ...

While New Balance’s marketing team is looking to drive brand equity ... with a really big focus on distribution-led strategies as well.” The brand also relies on traditional and offline channels like ...

Yahoo Finance got a rare look at New Balance's operation, from research all the way through to manufacturing, to see how Preston’s strategy of combining innovative technology, materials ...

“When you look at our industry, scarcity is a common strategy,” says Jeff McAdams, New Balance’s vice president of global marketing. “In this case, it looks like a limited product laun ...

New Balance debuted a new YouTube docuseries called ... a video series profiling athletes and other ambassadors, and was part of a strategy to boost the brand's multiyear marketing partnership with ...